The 4 Ps: Building a Base

Week 4 of 16 was all about building a base... Appropriate as I write this overlooking a snowy Bruson, opposite Verbier in Switzerland, where the snow base is still building after an unseasonably mild winter so far. I arrived last night for a few days to celebrate 10 years of Bramble Ski - my brother's … Continue reading The 4 Ps: Building a Base

How do you define “experience”?

I work in event marketing for an agency that describes itself as "The experience agency". We specialise in bringing brands to life through one-to-one experiences that are authentic, memorable and ultimately create brand advocacy. I've recently returned from skiing in Verbier, Switzerland where my brother runs a luxury ski chalet business - Bramble Ski and its even … Continue reading How do you define “experience”?