If you're familiar with marketing, you'll recognise the 4 Ps as the Marketing Mix of product, price, place and promotion. Just as a marketer would plan the perfect launch of a shiny new product, I've applied this thinking to my campaign to successfully realise a Personal Best (PB) at the Paris Marathon on Sunday 12 … Continue reading The 4 Ps: Paris PB Project Plan
Tag: London Marathon
A tale of three cities…
Over the last few weeks, there's been a lot of talk about marathons... Running bore alert! It all started a couple of Sundays ago, when I went to watch the London Marathon with fellow BeaRCat runners. London was looking resplendent in the sunshine and the iconic landmarks of Big Ben and the Embankment provided a … Continue reading A tale of three cities…
Not The Mayo Clinic 