If you're familiar with marketing, you'll recognise the 4 Ps as the Marketing Mix of product, price, place and promotion. Just as a marketer would plan the perfect launch of a shiny new product, I've applied this thinking to my campaign to successfully realise a Personal Best (PB) at the Paris Marathon on Sunday 12 … Continue reading The 4 Ps: Paris PB Project Plan
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Trails and Tribulations
On Saturday I took part in the Liddes-Verbier 29km trail run in the Swiss Alps, the baby race of the Trail Verbier St-Bernard family. In the lead up to the run, I've been following a 14 week training programme of around 500 miles, and definitely not enough hills! It was my friend Tori that first introduced … Continue reading Trails and Tribulations
Not The Mayo Clinic 