Week 2 of 16 complete! Week 2's Paris Marathon training was focused on the "Fundamentals", following the "Warm Up" week before. Although I only ticked off 11 of my requisite 29 running miles last week (during Sunday's long run), I covered many more than that on skis during an amazing ski break to the stunning resort of Söll in Austria. Given … Continue reading The 4 Ps: New Year, New Shoes!
Tag: PB
The 4 Ps: Paris PB Project Plan
If you're familiar with marketing, you'll recognise the 4 Ps as the Marketing Mix of product, price, place and promotion. Just as a marketer would plan the perfect launch of a shiny new product, I've applied this thinking to my campaign to successfully realise a Personal Best (PB) at the Paris Marathon on Sunday 12 … Continue reading The 4 Ps: Paris PB Project Plan
2014 – A Year of Two Halves?
Well actually three half... marathons, a 30km trail run, a 10-miler and a 10k. I can't quite believe it but tomorrow is December. 2015 is suddenly around the corner. Festive lights and decorations adorn the streets. We wore Christmas jumpers to work last week. And all the talk is of Christmas parties and holidays. So as is tradition at this time of year, … Continue reading 2014 – A Year of Two Halves?