If you're familiar with marketing, you'll recognise the 4 Ps as the Marketing Mix of product, price, place and promotion. Just as a marketer would plan the perfect launch of a shiny new product, I've applied this thinking to my campaign to successfully realise a Personal Best (PB) at the Paris Marathon on Sunday 12 … Continue reading The 4 Ps: Paris PB Project Plan
Tag: Running
2014 – A Year of Two Halves?
Well actually three half... marathons, a 30km trail run, a 10-miler and a 10k. I can't quite believe it but tomorrow is December. 2015 is suddenly around the corner. Festive lights and decorations adorn the streets. We wore Christmas jumpers to work last week. And all the talk is of Christmas parties and holidays. So as is tradition at this time of year, … Continue reading 2014 – A Year of Two Halves?
Trails and Tribulations
On Saturday I took part in the Liddes-Verbier 29km trail run in the Swiss Alps, the baby race of the Trail Verbier St-Bernard family. In the lead up to the run, I've been following a 14 week training programme of around 500 miles, and definitely not enough hills! It was my friend Tori that first introduced … Continue reading Trails and Tribulations
A tale of three cities…
Over the last few weeks, there's been a lot of talk about marathons... Running bore alert! It all started a couple of Sundays ago, when I went to watch the London Marathon with fellow BeaRCat runners. London was looking resplendent in the sunshine and the iconic landmarks of Big Ben and the Embankment provided a … Continue reading A tale of three cities…
Back to Basics with Bikram
While I've been following a strict running programme since January, my Bikram Yoga practice has suffered. On Monday night, after 10 weeks off, I finally plucked up the courage to head back to Bikram... It was gruelling. I had forgotten how much of a heart-pumping, limb-stretching, sweat-inducing workout it is! To try and combat the … Continue reading Back to Basics with Bikram
Richmond and Running
Richmond and Running - Two things that I love... And these two things came together on Sunday in the form of the Richmond Half Marathon, culminating in me achieving my first goal of 2014 - that elusive Personal Best (PB)! Sunday's half marathon was my second half of 2014, with the first being the inaugural Hampton Court … Continue reading Richmond and Running
Winter in Dubai
A friend of mine is heading off to Dubai this weekend for some winter sun, inspiring me to write a review of my travels there... I've been 3 times over the last 5 years to visit a couple of friends who are working over there. Dubai is certainly not for everyone. It's man-made. It's materialistic. … Continue reading Winter in Dubai
5 reasons I’m a running bore!
Running has taken over my 2014 so far. Friday nights come and I find myself looking at my watch at 11pm, thinking I should be home, tucked up in bed, ahead of clocking up the mileage on Saturday mornings. Sunday morning's early run club means Saturday nights are equally tainted. Monday mornings arrive and when … Continue reading 5 reasons I’m a running bore!
Happy New You!
Happy New Year to you all! I've never really been one for New Year's Resolutions but last year started a tradition of setting myself some goals for 2013, and committing them to writing. It works! While I didn't achieve all of them (4 out of 5 is not bad?!), it definitely helped to write them … Continue reading Happy New You!
This week’s 5 nicest things…
Here's this week's 5 nicest things... Yummy fish pie at Bill's in Richmond with Tiff. Ellie Goulding rocking Hammersmith Apollo with Bex & co. My brother staying & catching up with his friends over delicious mixed grill at Tayyabs, Whitechapel. Pampering with a Big Apple Red manicure and pedicure from Mia at Kleo, Richmond. The … Continue reading This week’s 5 nicest things…
Not The Mayo Clinic 